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This study addresses the attitudes of the urban and rural dwellers towards Setiu Wetlands conservation. The New Ecological Paradigm (NEP) scale is adopted to measure the degree of environmental concern. A series of factor analysis and regression is applied to analyze the urban-rural attitudes and three factors structure of attitudes to wetland conservation is suggested. The urban-rural residential variable is able to predict in part the overall NEP scores and element of anti-anthropocentrism, where the urban communities are more positive towards wetland conservation. Therefore, outreach efforts are suggested in the rural population. | |
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